Predictably Irrational by Dan Ariely. Recommended by Monica Hamburg.

Predictably Irrational by Dan Ariely

Published by February 2008 by Harper Collins.

ISBN: 978-0061353239

The Recommend:

The kind of book where you catch yourself exclaiming “Oh wow!” and “Really?!” at regular intervals.

With much humour and intelligence, Predictably Irrational tackles the irrationality of our decision-making and how predictable and consistent (at least, scientifically) these strange responses are.

Completely absorbing and illuminating.


About Monica Hamburg

Monica Hamburg is a Social Media Speaker and Consultant.

Her evil sense of humor can be found on her humor blog,

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